For Marketing, Dev & Design Agencies

Your agency is too busy delivering to prospect. We'll fill your discovery calendar.

You can't build a reliable new-business pipeline when your best people are heads-down on client work. PipelinePro runs the outbound so you don't have to choose between delivering and prospecting.

Book a discovery call → or browse pricing
4–6
Discovery calls/mo on Starter
≥70%
Target show-rate commitment
$5M–
$50M
Target company revenue range
30 day
Cancel anytime notice

Month-to-month. No 6-month contracts. We earn your renewal every month.

The Agency Pipeline Problem

Three reasons agencies underbook qualified calls.

It's not that you can't win clients. It's that retainer churn, an in-house SDR that costs more than it returns, and never offering outbound to your own clients — leave your pipeline empty 90 days before you notice.

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Client churn kills the retainer-vs-project revenue mix

One project client leaving wipes out a quarter of revenue. A retainer client leaving wipes out 12 months of runway visibility. Without a steady calendar of new qualified calls, every churn event becomes a five-alarm fire — because you have no replacement client already in the pipe.

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An in-house SDR costs more than the pipeline they produce

$70–90k loaded for a junior SDR, plus tooling, plus ramp time, plus the 6 months before they book anything net of churn. Across most $1–5M agencies the math doesn't work — you're paying senior money for an output a specialist team can deliver for a fraction of it.

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You never white-label the pipeline your clients actually need

Your clients come to you for content, design, dev, or paid media. But three quarters of them also need outbound — and they have no idea where to get it. You could resell a white-labelable pipeline motion as a new service line, and double the revenue per client without adding delivery headcount.

Who We Target for Agencies

CMOs, founders, and marketing leaders with budget.

These are the titles that own agency relationships and sign off on agency spend.

Marketing Buyer
CMO / VP of Marketing

Owns the agency roster. Budget authority for brand, demand gen, content, and paid. Target at $5M–$50M companies scaling marketing teams.

Founder Buyer
CEO / Founder (10–50 employees)

Still runs point on agency decisions. Strong fit for design, web, and dev agencies. LinkedIn DM with peer-to-peer framing performs well.

Growth Buyer
Head of Growth / Demand Gen

Owns paid + SEO + content agency relationships. High responsiveness to cold email when the hook is specific to their growth model (PLG, outbound-led, etc.).

Brand Buyer
Director of Brand / Creative Director

Targets for design and creative agencies. Makes or influences agency selection. Highest LinkedIn response rate among agency buyer personas.

Tech Buyer
CTO / VP of Engineering

Targets for dev agencies and technical delivery shops. Best outreach when anchored to a specific stack or tech challenge they're known for.

Ops Buyer
COO / Head of Operations

Relevant for agencies doing workflow, automation, or ops transformation work. Often owns budget for implementation partners.

Sample subject lines — what lands for agencies
Agency outreach fails when it sounds like every other agency pitch. These cut through.
CMO / Marketing Agency ICP
"Your current agency — doing retainer or project work?"
Opens a conversation about their existing setup, not a pitch. Gets reply rates 2–3x higher than outcome-first subject lines.
Founder / Design Agency ICP
"Saw [Company]'s rebrand — who handled the design side?"
Personalized to a specific visible action. Works when your agency has differentiated work to show.
LinkedIn / Head of Growth
"Working with any dev or design partners right now, [FirstName]?"
LinkedIn DM. Direct, no-fluff opener. Works best when followed up 4 days later if no reply.
Proof from real agency engagements

"We were churning one retainer client a quarter and had no pipeline behind them. After 30 days on Starter we had 5 qualified discovery calls with CMOs at $20–40M SaaS companies — and we closed two as new retainer clients inside 60 days."

Priya R. · Founder, 12-person brand & content agency
78%Show rate
(agency cohort)
22Meetings
month 1
18 dTo first
qualified call
Read the agency case study → See /wins for one-line results →
Recommended for Agencies
Starter Plan
$1,500/mo
4–6 qualified discovery calls/mo · 1 channel
  • LinkedIn OR cold email (pick the channel your buyers live on)
  • Up to 1,500 verified contacts/mo in your niche
  • ICP definition + persona targeting (by vertical if needed)
  • Outreach sequence setup (3–5 steps, you approve before send)
  • Weekly performance report
  • CRM hand-off on every booked discovery call
  • White-labelable reports if you want to resell to your own clients
Book a call → or browse all plans
Agency owners ask us this
What stops retainer-client churn from wiping us out while you ramp?
Two things. First, the time-to-first-call is short — typically 18 days — so a replacement client enters the pipe before a churn event has visibility impact. Second, the ICP brief is built around your highest-retention client profile, not your broadest-fit one. We start with buyers who'd be glad to stay 6+ months, not buyers who'd churn in 90 days. That changes both the show rate and the post-close retention.
How is the cost vs an in-house SDR when you factor everything in?
A loaded in-house SDR runs $70–90k plus tooling ($2–5k) plus 6 months of ramp before net-positive output. On Starter at $1,500/mo you get 4–6 qualified calls from week 4 onward — realized cost per qualified call is between $250–$375 with no management overhead from your team. We'll compare the math in your discovery call so you can decide what's actually right for your stage.
Can we white-label this and resell as a service to our own clients?
On Growth and Scale plans, yes — reports are produced in white-label-ready format and we coordinate through your channels if you want to operate as the agency-of-record for outbound. Most agencies use this as the wedge to upsell existing clients from project work to retainer-plus-outbound, which lifts revenue per client meaningfully without adding delivery headcount.
Ready to fill the pipeline?

15-minute call. We'll map your agency ICP and tell you what to expect from outbound while your team stays heads-down on client work.

Book a discovery call → or browse pricing